TAG Heuer

TAG Heuer has been at the forfront of Swiss watchmaking for over 150 years. Their 'Don't Crack Under Pressure' mantra ensures they continue to revolutionise the watch making industry under the head of Jean-Claude Biver - a true legend in the watchmaking industry. Set apart from their competition because of the exceptional quality of their watches and chronographs, TAG Heuer timepieces are robust and reliable - the perfect choice for everyday.

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Founded in 1860 by Edouard Heuer, TAG Heuer is a world leader for prestigious and high-precision chronographs. Constantly challenging watchmaking techniques by developing highly engineered timepieces they have become recognisable as one of the watch world’s main players.


TAG Heuer boasts some of the most iconic, and relevant, ambassadors in the world, from the iconic Steve McQueen, to actor Chris Hemsworth and supermodel Bella Hadid; these famous faces further impress the quality and desirability of a TAG Heuer timepiece and strengthen the brand as a true leader of style, not just precision.


From classic, elegant dress watches to sports models and chronographs TAG Heuer are continuously developing their collections. With further development of in-house movements such as the Heuer 01 and 02, and pioneering feats such as the TAG Heuer Carrera Mikropendulum, they are continually pushing the boundaries of watch making engineering.